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Freemium Strategy Analysis

Define North Star metrics and develop a go-to-market strategy for transitioning a fitness app to a freemium model.

Mid Level 2-3 hours

Freemium Strategy Analysis

Scenario

Your fitness app has a one-time purchase model, but user growth is stagnant. Leadership is considering a freemium strategy to attract more users.

Task

Define the North Star metric for a freemium model, list success KPIs, and outline a go-to-market strategy in under 500 words.